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NFL Ratings: Still Tanking

“Smallest audience of the year …”

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Ratings for the National Football League (NFL) continued to decline during week four, with The Associated Press citing “a steady decline” as producing “the smallest audience of the year.”

Looks like the boycott is working …

According to Nielsen, the average NFL telecast during week four drew 14.2 million viewers – which was down 4 percent from 14.8 million viewers the previous week.  Meanwhile, Monday night’s matchup between the Kansas City Chiefs and the Washington Redskins drew only 11.9 million viewers – down 13 percent from a week ago.

And bear in mind … these ratings are all down from last year, which saw an across-the-board eight percent decrease in viewership.

Driving the decline?  Duh …

Fans are furious because NFL players following the lead of former San Francisco 49ers quarterback Colin Kaepernick are still refusing to stand for the national anthem.  Of course a contingent of fans led by #BlackLivesMatter leaders are also boycotting the NFL because Kaepernick has yet to be signed by a new team, which they believe is discriminatory.

Our view?  We love pro football and have continued to follow it this season.  Also, we’re libertarians who support people’s right to protest as they see fit.  But we love the marketplace above all, and the NFL’s tone deafness to broad swaths of its fan base is clearly impacting its bottom line.

Bottom line?  Players can continue to kneel if they want … and millions of Americans can continue turning off their television sets in response.

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