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Consumer Confidence Surges

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TRICK OR (HOLIDAY) TREAT?

By FITSNEWS || “Ebola, Sch-ebola.”

U.S. consumers shook off the threat of a deadly virus – as well as some serious market turbulence – to post the best consumer confidence mark in years in October.  The Conference Board’s key index soared to 94.5 this month – the highest it’s been since October 2007.

Impressive, right?  That’s certainly the idea …

And while the measure’s “present situation” metric barely budged, there is unbridled optimism moving forward – with the “expectations” side of the measure soaring from 83.7 to 95.0, the highest it’s been since 2011.

Interesting …

With stagnant income growth and 93 million working age Americans not in the labor pool, we see very little reason for consumer optimism.  But let’s hope we’re wrong … and these numbers are right.  With the 2014 holiday shopping season around the corner it would be a very opportune time for “hope” to make a comeback.

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