BUT DOES HIS SPOT HIT THE MARK?
With fewer than forty days before voters in the Palmetto State go to the polls, S.C. Sen. Vincent Sheheen (D-Columbia) has come out swinging with a new television advertisement slamming incumbent “Republican” governor Nikki Haley for her ethical problems.
Sheheen’s spot, entitled “Unethical,” features several South Carolina voters recalling some of the governor’s recent ethics missteps.
“We thought we could trust Nikki Haley to look out for us,” one voters says.
“But Haley used the state plane to fly to political events,” another adds.
Later in the 30-second spot, another set of voters mused over Haley’s unauthorized use of a state vehicle.
“Nikki Haley used an official state car to get to an out-of-state political fundraiser,” one of them says.
“And then she didn’t tell us when the car was wrecked,” another adds.
Here’s the spot …
(Click to play)
First of all, “you’re welcome” Sheheen campaign.
FITS was the first news outlet to break the story of Haley’s illegal use of her state vehicle … and we covered the ensuing saga extensively, including the S.C. State Ethics Commission’s decision to hold Haley accountable (which it then flip-flopped on less than 24 hours later).
Wonder why? We don’t …
Anyway, Sheheen’s ad isn’t terrible … but it’s not the home run it could (and likely should) have been given Haley’s glaring vulnerability on this issue.
For example, Sheheen’s ad didn’t slam Haley for failing to disclose more than $40,000 she received from a company doing business before the state (or point out that she failed to recuse herself from votes benefiting her secret employer). Nor did it expose the corrupt cover-up Haley got from her former colleagues in the S.C. House after a smoking gun tied her to illegal lobbying activity on behalf of another former employer. It failed to mention how Haley’s administration illegally deleted emails and deliberately withheld public information from reporters.
Or any of a host of other more egregious examples of corrupt behavior …
In short, Sheheen’s ad represents a major missed opportunity … a failure to take full advantage of one of his opponent’s most exposed weaknesses.