… AND ADD MORE EXCLAMATION POINTS!!!
Former Florida governor Jeb Bush is so charisma-challenged his campaign logo requires an exclamation point. Seriously … it’s not Jeb 2016, it’s Jeb! 2016.
Feel the intensity, right?
Anyway, an advisor to one of Bush’s 2016 rivals joked with us this week that the establishment “Republican” favorite might need to rethink his current branding strategy.
“All caps … I think they should try all caps, maybe with two or three more exclamation points,” the advisor joked, adding that Bush’s current logo has succeeded in taken his formerly front-running candidacy “from first to fifth.”
Bush is actually polling in fourth-place in early-voting South Carolina, where his supporters are reportedly putting the pieces in place for a brutal savaging of GOP frontrunner Donald Trump.
You know … like the gutting of John McCain in 2000.
How’s that effort coming so far? Not so well, actually. The establishment empire of Richard Quinn and Associates – which was expected to deliver its entire stable of status quo politicians into the Bush camp – dropped the ball on a key statewide endorsement.
As a result, the coalescing “Kill Donald” columns at this GOP Waterloo are already looking a bit thinner than advertised …
Oh well … it’s nothing a few capital letters and extra exclamation marks can’t fix!