Your Holiday iPhone Update
Sales of Apple’s top-end iPhone 5S remain brisk – even as demand for the company’s cheaper iPhone 5C have fallen off.
At least that’s what a production research report prepared for the Susquehanna Financial Group says …
“Our checks indicate the mix has indeed shifted disproportionately to iPhone 5S, with production of 5S running nearly 4x that of 5C,” Susquehanna analyst Chris Caso reported. “Importantly, we note there wasn’t a fall off in demand for iPhone 5S after the initial strength of the launch.”
That means future demand for the top-end iPhone is even greater than the initial sales split – which saw the 5S outsell the 5C by more than a 2-to-1 margin during its first month on the market.
For the first time ever, Apple launched two new smartphones this year – and the marketing strategy behind the launch was downright brilliant. Or diabolical, if you’re not a fan of capitalism …
“Instead of discounting its excellent iPhone 5 and risking potentially cannibalizing sales of its higher-end iPhone 5s (since the 5 looks very similar to the 5s – the differences are internal and maybe not important to everybody), Apple took the iPhone 5′s guts and put them into much cheaper plastic cases,” explains Ashraf Eassa for The Motley Fool. “This meant that smartphone buyers who wanted the gorgeous ‘real’ iPhone had no choice but to buy the latest-and-greatest iPhone 5s.”
It’s almost amazing the federal government didn’t pass a law demanding “iPhone equality” in the marketplace, right?
Anyway … for those of you looking to get your hands on one of these devices, Verizon Wireless is selling a 16GB iPhone 5C for $99 (with a two-year contract). The 32 GB model is running for $199 – also with a two-year deal.
Verizon is offering the 16 GB version of the 5S for $199, the 32 GB version for $299 and the 64 GB version for $399 – all with two-year agreements. AT&T is offering the same prices as Verizon for new 5C and 5S phones – but is also offering “certified like-new” 5S phones for $99 (16 GB), $199 (32 GB) and $299 (64 GB).
AT&T’s “certified like-new” 5C phones cost $24 (16GB) and $124 (32 GB).
Not into signing a two-year contract? Walmart is selling a 16 GB version of the 5S for $649 – and a 16GB version of the 5C for $549, with customers able to purchase calling plans by the month (starting at around $45).