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Consumer Comfort Holding …

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… BUT CONCERNS ABOUT NATIONAL ECONOMY ARE ON THE RISE

Rampant uncertainty about the health of the American economy has yet to manifest itself in reduced consumer comfort … or at least that’s the impression one would take from the latest data released by Bloomberg.

Bloomberg’s Consumer Comfort Index (CCI) -which measures consumer comfort on a scale of zero to 100 – is holding at 44.5 according to the latest measurements (.pdf here).  The index has “regained nearly all of its 5.6- point loss from a late fall slump, but remains short of its recent high, 45.2 in early October, much less its post-recession peak of 47.9 early last April.”

Trend lines are “holding.”

CCI

Meanwhile there are some interesting discrepancies in the CCI’s “subindices.”

CCI subindices

Positive views about the current buying climate have obviously been offset to some degree by souring views on the national economy … which could mean this index is headed for a downturn in the near future.

Since December 1985, Bloomberg’s CCI has been compiled on a weekly basis by Langer and Associates.  Its record high of 69 was reached on January 16, 2000.  Meanwhile its record low of 23 has been recorded on four separate occasions – most recently on June 21, 2009.

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