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Consumer Comfort: End Of The Rebound?




|| By FITSNEWS || Bloomberg has released its weekly Consumer Comfort Index (CCI) – revealing an end to the measure’s recent uptick.

“The CCI stands at 43.2 on its scale on 0 to 100, essentially unchanged from last week,” analysts wrote. “It lost 7.8 points in nine weeks to early June, then gained half that back – but has cooled since, losing a non-significant 0.8 points in the last two weeks.”

Hmmm … wonder how this will be spun by the “rainbows and unicorns” (a.k.a. “everything is awesome“) crowd?

Glad you asked.  From the release (.pdf here) …

Despite its ups and downs this year, the CCI’s still managing its best year on average since 2007, thanks mainly to a 12.5-point rally from late September to late January. Its 2015 average is 2.3 points above its long-term average …

The CCI measures consumers’ comfort level on a scale of zero to 100.  Published weekly since December 1985, it records Americans’ views on three key items: The national economy, the buying climate and their personal finances.  Produced by Langer Research Associates, CCI data is based on 1,000 national random-sample landline and cellular telephone interviews, 250 per week (in a four-week rolling average).

What do we make of this data?

It’s not terrible, but it’s not good either … in fact it strikes us as another indication that America’s consumer economy remains resistant to the “hope and change” we keep hearing about.