Campaign Mail 101

You gotta get your candidate’s website address right …

Running a political campaign is a stressful business. The deadlines are relentless. The personalities? Demanding. And the sheer volume of information you have to keep straight can at times be suffocating. And that’s assuming you are only running one race!

Most political strategists are simultaneously working dozens of races, meaning mistakes are inevitable.

Some mistakes are more costly than others, though …

Consider the error committed by the campaign of Angela Black Drake, a realtor who is running for Charleston city council’s first district – a seat being vacated this fall by mayoral candidate Gary White.

(Click to view)

(Via: Provided)

Drake (above), recently sent out a campaign mail piece introducing herself to voters in advance of the November 5, 2019 municipal election.

The mailing referenced Drake’s stated desire to “build a stronger future for downtown Charleston and Daniel Island communities through relationships and commitment.”

Whatever that means …

It also invited recipients to pay a visit to “where you can donate, find out more about our campaign and how to get involved.”

Take a look …

(Click to view)

(Via: Provided)

The problem?

Drake’s copywriters forgot to insert the word “Charleston” in the domain name they included on her mail piece. Had they done so, the link would have directed recipients to Drake’s official campaign website (which is a pretty spiffy looking online headquarters).

As it stands, though, the incorrect domain name appearing on the mailing has been scooped up by the campaign of Marie Delcioppo – a commercial real estate developer who is running against Drake.

Where does it direct readers? You guessed it … Delcioppo’s campaign website.

In other words, Drake’s campaign paid for a mail piece that is directing voters to her opponent’s website.

“This is gonna be a fun race,” one Palmetto politico who caught the error noted.

We concur …

Also, let this be a reminder to all aspiring political strategists to triple check every last detail on their campaign correspondence before sending it off to the printer.



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