BUSINESS

BMW’s Global Losses Latest Warning Sign for South Carolina’s Economy

Contraction at home, expansion abroad… how long before these mixed signals collide?

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by WILL FOLKS

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German automaker BMW is laying off thousands of workers in its native land after the company posted disastrous second quarter financial results.

BMW’s net profits plummeted 35% year-over-year to $1.4 billion during the second quarter of 2026, while its revenues slipped by 7.8% to $35.85 billion, according to its latest financial statement (.pdf). The losses were spearheaded by its automotive division, which saw a staggering second quarter downturn in earnings before interest and taxes (EBIT) of 60.7% compared to last year.

Driving the decline was the implosion of the company’s auto sales in China – where domestic vehicle manufacturing is exploding – accompanied by broader global headwinds including the impact of U.S. tariffs.

As a result, the company announced it was undergoing an “extensive workforce restructuring program” – one expected to shed an estimated 8,000 mostly white-collar jobs in Germany.

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A look at the new BMW iX5 sport utility vehicle at the company’s Spartanburg County, S.C. manufacturing facility. (BMW North America)

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As of this writing, BMW is not announcing any job losses at its Spartanburg, S.C. facility, which currently employs an estimated 11,000 workers – although the company’s leadership indicated it was conducting an evaluation of its global operations aimed at fundamentally reshaping both its “organization and processes.”

“We are intensifying and accelerating our efficiency measures and tackling structural changes in a targeted manner,” company chief financial officer Walter Mertl noted.

A month ago, BMW announced the completion of its latest $1.7 billion investment in South Carolina – which consisted of a $1 billion expansion of its Spartanburg facility accompanied by the construction of a new $700 million manufacturing plant in Woodruff, S.C. where batteries for its new line of fully electric vehicles will be built.

Taxpayers subsidized the purchased of the land for the Woodruff plant to the tune of $52 million, with additional incentives ongoing.

An estimated 300 people will work at the Woodruff facility alongside 250 robots using artificial intelligence and virtual reality at the Woodruff facility to produce what the company claims are “zero defect” batteries.

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“This creates the ideal foundation for the next generation of fully electric BMW X models assembled at Plant Spartanburg,” BMW’s manufacturing chief executive officer Robert Engelhorn noted last month.

The Woodruff facility is set to commence assembly operations in December of this year, with BMW’s new fully electric iX5 projected to launch in early 2027.

BMW isn’t the only foreign automaker with a South Carolina presence currently facing difficulties. Earlier this year, Volkswagen – the largest carmaker in Europe – announced it was doubling its initial proposed job cuts to total approximately 100,000 workers worldwide (including the planned closure of four German manufacturing facilities).

Volkswagen is the parent company of Scout Motors, a company which continues to be on the receiving end of significant taxpayer-funded incentives in South Carolina. Just last month, Palmetto State budget writers approved up to $150 million in additional taxpayer funding tied to Scout’s massive Richland County facility – on top of the $1.3 billion in subsidies the company has already received.

Scout has faced significant production delays as the market for electric vehicles (EVs) in the United States has continued to crater – and faces an uncertain future in South Carolina.

FITSNews has consistently opposed the use of government-funded subsidies for economic development, arguing they distort markets and are inherently unfair to citizens and taxpayers. We maintain the best approach to economic development is to let people keep more of what they earn – something South Carolina leaders continue to show zero interest in doing, unfortunately.

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ABOUT THE AUTHOR…

Will Folks (FITSNews)

Will Folks is the founding editor of the news outlet you are currently reading. Prior to founding FITSNews, he served as press secretary to the governor of South Carolina. He lives in the Midlands region of the state with his wife and eight children.

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