What Is Big Data?

IT’S “DANGEROUS …”

By FITSNews  ||  What is “Big Data?”  And is it “dangerous?”

Well we know what Big Data means from a technological standpoint – namely the assemblage/ analysis/ manipulation of large amounts of rapidly accumulating information in an effort to facilitate process optimization.

What are these optimized processes aimed at?  Getting you to buy stuff … or in the case of the government, keeping tabs on all the stuff you buy (and everything else you do online).

But that’s another discussion for another time …

Thanks to the impeccable musical taste/ eternal youthfulness of our founding editor’s most platonic compadre, we now know Big Data is also a Brooklyn-based band … well, a “paranoid electronic music project.”  And last month this project’s most popular single, “Dangerous” (a collaboration with indie rock band Joywave) went to No. 1 on the U.S. alternative charts (a.k.a. what all the cool kids are listening to).

We purchased the song on iTunes (which Apple and the government obviously knew we were going to do beforehand), but that wasn’t enough. Desperate to be cool, we had to watch the video, too.

The video, produced by Big Data’s Alan Wilkis and directed by Brandon LaGanke and John Carlucci, is clearly a parody … but it’s not for the faint of heart …

Seriously, the clip is exceedingly graphic and violent … so consider yourself warned.

(Click to play)

(Video via)

Wow …

Um … yeah.

Our first response to the clip was probably a lot like yours … “WTF?”

But then all was revealed …

“The whole video is the two men and woman explaining the outlines of a shoe commercial to the people in the seats to get it approved,” explains YouTube user KipperTheArt. “We then see the product of the outlines during the video with the two women.  The video is supposed to be pointlessly violent and highly sexual.  This is satire.  They’re addressing the use of violence and sexual imagery in media and marketing by exaggerating it in a satirical video.  It’s not a random or nonsensical video.”

Ah, okay … so it’s brilliant.

Either way … we love the song.  LOVE it.  And we don’t say that about a lot of the stuff the “cool kids” are listening to.

(h/t PC)