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“It’s A Great Day In South Carolina”




By FITSNews  ||  Three years ago, S.C. Gov. Nikki Haley made national news (not necessarily the good kind) when she instructed employees at her cabinet agencies to begin answering the telephone with the expression “It’s a great day in South Carolina.”

“It’s part of who I am,” Haley said at the time. “As hokey as some people may think it is, I’m selling South Carolina as this great, new, positive state that everybody needs to look at.”

Mmmm-kay.  Never mind that the Palmetto State’s income levels haven’t budged since then … and its workforce as a percentage of the population has shrunk to record lows.  And that it’s government-run education monopoly is still … well … 

In other words it’s NOT  a great day in South Carolina, people … no matter how hard Haley tries to convince us otherwise with her demonstrably false claims.

So … what should be done with Haley’s signature catchphrase?  Should we just ignore it?  Sit around and wait (four years?) for a governor with actual ideas and not more of this rinse/ repeat “fake it till you make it” mumbo jumbo?

Hmmm ….

As much as we’d love to throw “It’s a great day in South Carolina” into the round file of failed political psycho-babble, we’ve actually got a better idea.  A much  better idea.

For those of you who didn’t know it, Haley is the state’s No. 1 Clemson football fan.  And the feeling is mutual.  Hell, the Tigers ran “Nikki Haley plays” during their history-making 2012 Orange Bowl … which is pretty cool, at least until you contemplate the sort of history they were making.

Yeah … not good.

Anyway over on the Left Coast, the “other” USC – a.k.a. the University of Southern California – has an expression for when its football team wins (and its arch-rivals UCLA and Notre Dame both lose).  When that happens, according to USC announcer Pete Arbogast, it’s a “perfect day.”

The University of South Carolina doesn’t have two arch-rivals, but it does have Clemson … and it does have a Clemson-loving governor who won’t shut up about what a “great day” it is.

So here goes …

It’s a great day in South Carolina

1. (Fig). Any day on which the University of South Carolina football team wins and the Clemson University football team loses.

It’s a GREAT day in South Carolina

1. (Fig). Any day on which the University of South Carolina football team defeats the Clemson University football team.

Yup …

Don’t look now, but we may have just started something, people.

And while you have to go back to November 2011 to find the last “perfect day” in Southern California, the last “great day in South Carolina” was two days ago.

Maybe this tradition will catch on, maybe it won’t … but in a rivalry that’s become increasingly relevant nationally (yet is still seriously lacking on the branding front) this represents our humble contribution.