NEW STUDY AFFIRMS THE OBVIOUS …
By FITSNEWS || In a nod to our founding editor’s legendary shoe fetish, a French researcher has used four different experiments to “prove” that men are more responsive to women who wear high heels than they are to women who wear flat shoes.
And the odds makers take a beating, right?
The studies – performed by University of Bretagne psychologist Nicolas Gueguen – put women in four different situations and measured male (and female) responses. In one situation, women asked men to participate in a gender equality survey. In another, women asked for men’s input on food habit consumption. In a third study, men were observed trailing behind a woman who dropped a glove. In the fourth study, women sat alone in a bar and waited for men to approach them.
The results? According to Gueguen, 83 percent of men helped women in 3.5″ heels with their gender equality survey – compared to helping only 47 percent of women who wore flats. Similarly 82 percent of men helped women in 3.5″ heels with their food survey – compared to helping only 42 percent of flat-wearers.
Women only helped out 33 percent of time – regardless of the height of the survey taker’s shoes.
As for the dropped glove, 93 percent of men retrieved it for women in heels compared to only 62 percent who did so for women in flats.
And at the bar? Women in heels waited an average of seven minutes and 49 seconds to be approached – while women in flats had to wait 14 minutes.
So … what’s driving this love of heels?
“Change in gait, foot-size judgment, and misattribution of sexiness and sexual intent were used as possible explanations,” researchers noted.
What do we make of these results? Not much, really. It’s no big secret men think high heels are sexy – although we agree they can (and often do) misattribute sexual intent. One thing is clear: Whether it’s sexist or not, men are far more likely to respond to women who wear high heels than women who wear flats.