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Dating back to 2006, this website has been a consistent critic of former Massachusetts Gov. Mitt Romney’s chronic inconsistency on … well, pretty much everything.

“It’s common knowledge Romney ran to the left to get elected governor of liberal Massachusetts, then after winning, almost immediately began running to the right in an effort to appeal to early GOP Presidential primary voters in Iowa and South Carolina,” we wrote in one of our earliest columns. “Where Romney would run if he got the GOP nomination or actually became President? That’s anybody’s guess.”

Well, Romney is running “up the middle” this go-round … hoping that GOP voters will ignore his  hypocrisy (as well as his support for socialized medicine and tax hikes) because of his ostensible “electability.”

We’re not buying it …

In fact earlier this month our founding editor published this article in which he revealed the five simple words that U.S President Barack Obama is likely to employ in shredding Romney’s “electability.”

Those words?

“What will he say next?”

Reinforcing Romney’s perpetual malleability was a quote offered up recently by one of his senior advisors. When asked by CNN whether the presumptive GOP nominee would have a hard time aligning his general election strategy with some of the positions he has taken during the Republican primary race, here’s what Romney aide Eric Fehrnstrom had to say …

I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and we start all over again.

Wow …

In other words, pay no attention to that revised tax plan Romney recently proposed  … like everything else he claims to stand for, it’s built on shifting sands.

Romney’s rivals immediately pounced – no doubt ecstatic that one of Romney’s own advisors managed to come up with such a perfect metaphor for his flip-floppery.

“Romney’s staff, they don’t even have the decency to wait until they get the nomination to explain to us how they’ll sell us out,” former U.S. Speaker Newt Gingrich said during a campaign stop in Florida.

Meanwhile former U.S. Senator Rick Santorum purchased one of the toys and brought it to a campaign event in Louisiana.

“Governor Romney is interested in saying whatever is necessary to win the election and when the game changes, he’ll change,” Santorum said, urging voters in the Bayou to pick a candidate whose positions are based “firmly on the rocks of freedom, not on the sands of an Etch A Sketch toy.”

Ouch …

While we maintain that Gingrich and Santorum are every bit as full of it, they’re not the presumptive nominee at this point in the race – Romney is.

And this Etch A Sketch analogy is just the latest reminder of his total lack of principle – as well as lack of electability.