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The numbers are in for the month of April and once again FITS News is the undisputed “King of New Media” in the Palmetto state.

According to data from, FITS received 76,768 unique visits during the month of April. That’s an increase of nearly 8 percent from the previous month’s traffic. Meanwhile, according to our websites page views topped 1 million for the second consecutive month.

The “competition” didn’t fare so well …

The Nerve, a new media website run by the S.C. Policy Council, saw its unique visits fall from 2,856  in March to just 1,780 in April.

Meanwhile a pair of out-of-state pro-Nikki Haley websites saw their numbers tank, as well. The Garnet Spy, a Maryland-based blog that serves as Haley’s most vocal cheerleader, saw its unique visits fall from 2,484 in March to 1,277 in April. Also Stuffed Suits, a Kentucky-based blog that relentlessly promotes Haley, saw its unique visits fall from 2,592 in March to just 1,122 in April.

The state’s top two Democratic blogs – and – also saw their numbers crater. Warthen’s blog received just 921 unique visits in April (down from 2,538 the previous month) while SCSoapbox – which is run by former Barack Obama operative Laurin Manning – registered just 649 unique visits (down from 2,289 the previous month).

Ouch …

Bucking the downward trend is Process Story, a blog run by Republican political operative Wesley Donehue. After registering an anemic 905 unique visits during the month of March, Process Story scored a record 3,095 unique visits in April – no doubt thanks to its big story about Mike Huckabee.

Among the state’s legacy media outlets, traffic was also up – and there’s a new name at the top of the leaderboard.

The Charleston Post and Courier has officially supplanted The State Newspaper on the web – but just barely. During the month of April, the Post and Courier received 316,933 unique visits – or 407 more than The State.

In third place was The (Myrtle Beach, S.C.) Sun News (192,627), followed by The Spartanburg Herald Journal (161,878) and The Greenville News (144,190).