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Newly-elected S.C. Democratic Party chairman Dick Harpootlian is wasting no time in taking the fight to Republican Gov. Nikki Haley.

In addition to a new television ad, Harpootlian has also launched a new web video aimed at the governor.

The two-minute spot, entitled “Cronyism,” highlights a recent local television report that slammed the governor for the huge salary increases she handed out to her top campaign aides after taking office.

The clip includes footage of Haley fleeing an interview with a reporter for WIS TV 10 (NBC – Columbia, S.C.) – a “60 Minutes” moment that Democrats are clearly looking to spread to a broader audience.

“She can run from her record … and she is,” the video notes.

Voters are encouraged at the end of the clip to call Haley’s office and tell her to “quit wasting our tax money by hiring her political cronies.”