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Twelve people were hurt – at least ten of whom were hospitalized – when a deck collapsed Friday afternoon at the Sea View Inn on Pawleys Island, S.C.

The incident occurred at around 6:15 p.m. EDT as occupants of the hotel congregated outside to admire a majestic rainbow that appeared over the ocean following a passing thunderstorm.

“I’m not sure if the nails were rusted or the wood was weak but it just gave way,” one witness told FITS founding editor Will Folks, who was vacationing with his family a block away from the Inn.

Pawleys Island police chief Mike Fanning broke the news via social media.

“We have had a major deck collapse at the Sea View Inn,” Fanning tweeted.

The incident occurred just hours after the hotel – built in 1937 – trumpeted its status as one of the most romantic wedding destinations in South Carolina, according to a tourism puff piece appearing in Friday’ morning’s editions of USA Today.

The story referred to the hotel as “a rustic but sweet 20-room inn on the beach.”

A little too rustic apparently …

Emergency vehicles – ten ambulances, six fire trucks and assorted police cars – descended upon the Inn in the wake of the deck collapse, shutting down traffic on Myrtle Avenue in both directions.

Here are some pictures from the aftermath of the deck collapse …

Here’s the deck itself …

deck

And here’s a picture of the rainbow everyone was looking at when the deck gave way …

rainbow

Details regarding the nature of the injuries were not immediately available, although witnesses told FITS many of those hospitalized had broken bones.