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“CRAZY EYES” ROLLS OUT THE PABLUM …

Wealthy Lowcountry, S.C. developer Pat McKinney – S.C. Gov. Nikki Haley’s hand-picked lieutenant gubernatorial candidate – has launched his first ad of the 2014 GOP primary campaign.

And it’s absolutely terrible …

We have no idea how much money McKinney is putting behind his first spot, but his opponents no doubt hope it’s every bit of the $723,000 he’s raised for this office (a total that includes a quarter million dollar loan).

Seriously … the ad starts with McKinney telling us “I’ve never run for office, so I’m going to have to talk fast.” And talk fast he does … telling us all about how he’s a successful businessman and committed Christian who will “work with Nikki Haley.”

All of those descriptors were no doubt tested via polling and focus groups well in advance to make sure they resonated with likely “Republican” primary voters … but there’s something (several things actually) off-putting about McKinney’s delivery.

He looks like he’s eighty years old. And has a noticeable gut. And crazy eyes.

Take a look/ listen for yourself …

(Click to play)

The most ridiculous line of the ad?

“When the career politicians try to grow government I’ll say no,” McKinney says.

Huh?

Note to McKinney: Dude, you are running for lieutenant governor. Assuming you win, the lowest-paid janitor at the S.C. State House will make more than you do – and probably have more power. More importantly the last time we checked your role model Nikki Haley wasn’t saying “no” to the career politicians’ big spending increases – she was approving them.

Anyway …

Typically there are enough dumb “Republican” primary voters to fall for an ad like this, but McKinney’s wild-eyed, used car salesman delivery – and his sagging waistline (and God only knows what else) don’t help his cause.

In fact this ad screams “cookie cutter.” And “don’t trust me.’

McKinney is seeking the GOP lieutenant gubernatorial nomination against former S.C. Attorney General Henry McMaster and businessman Mike Campbell (son of former S.C. Gov. Carroll Campbell). Fiscal moderate Bakari Sellers – a fourth-term state lawmaker from Bamberg, S.C. – is running for the post as a Democrat.

UPDATE: Well, well … looks like McKinney’s ad was produced by S.C. Gov. Nikki Haley’s consultant.