University of South Carolina men’s basketball coach Frank Martin has had a rough second season in Columbia, S.C.

And it’s not ending well …

Martin was suspended by Gamecock athletics director Ray Tanner for South Carolina’s regular season finale against Mississippi State this week due to “inappropriate verbal communication as it relates to the well-being of our student-athletes.”

Martin will not travel with the Gamecocks (11-19, 4-13 SEC) to Starkville, Mississippi for Saturday’s game.

What happened?

Umm … well …

Yeah … that’s Martin screaming “answer the f*cking question, asshole!” to Gamecock freshman guard Duane Notice during South Carolina’s second-half collapse against top-ranked Florida earlier this week.

Fresh off of his biggest win at South Carolina (a 72-67 victory over No. 17 Kentucky), Martin’s Gamecocks were trailing the No. 1 team in America by only two points at halftime.┬áThen the wheels fell off … with Florida embarking on a 23-4 run during the second half that put the game out of reach. Martin’s tirade toward Notice took place at the beginning of that run – and clearly did little to right the ship.

This is the second time this season Martin has had to apologize for verbally berating a player. In January he issued a public apology after lambasting guard Brenton Williams.

Martin’s antics would be one thing if South Carolina were winning – but his team actually took a step backward this season (although in fairness he lost his two best players – one to injury and the other to football).

Accordingly, we can excuse a mild regression in wins and losses (especially with Martin’s team dropping so many close games).

What can we not excuse? More anti-productive outbursts …

Pic: Travis Bell Photography