South Carolina Looks To Revive Student Section
Remember that column we wrote last month about the University of South Carolina’s incredible vanishing student section?
Looks like someone was paying attention …
According to The Garnet Report, “new initiatives have been put into place by the University of South Carolina’s Athletics Department to answer the ongoing conversation of the student section and overall enjoyment at USC football games.”
In other words the school is looking for ways to keep student “butts in seats” at Williams-Brice Stadium beyond halftime … which has been when the Gamecocks’ “homefield advantage” heads for the exits of late.
Specifically, the school says it is improving its shuttle service to and from games, reducing the price of bottled water in the fourth quarter (to $1), speeding up concession purchases for students who use school-issued debit cards and – perhaps most importantly – assigning loyalty points to students who stay through the end of the football game.
“After the alma mater is over, as students are leaving they will be given a ticket that will be worth loyalty points,” USC marketing director Josh Waters told The Garnet Report. “On the Monday and Tuesday following the game, our marketing staff will be on Greene Street in front of Russell House from 10 a.m. to 4 p.m. scanning those tickets and transferring a certain amount of loyalty points onto the students’ CarolinaCards.”
The changes will go into effect for this weekend’s home game against Kentucky – when the No. 12/13 Gamecocks (3-1, 1-1 SEC) put the nation’s third-longest home winning streak on the line.