Nobody Watches CNBC, MSNBC
The Consumer News and Business Channel (a.k.a. CNBC) posted its lowest ratings in 20 years last month, according to new Nielsen numbers.
Among its prime demographic (ages 25-54), the network drew only 37,000 viewers in July. Total viewership fell to a near-decade low of 128,000. Meanwhile in the current month, three CNBC shows – “Fast Money,” “Mad Money” and “The Kudlow Report” – posted all-time low ratings.
CNBC isn’t the only network struggling. Left-leaning MSNBC was down by double digits this month, seeing a 28 percent decline in total viewers compared to August of 2012. “The Rachel Maddow Show” posted all-time low ratings – down 43 percent in total viewers – while “The Last Word” was down 40 percent.