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I’m taking my eldest son to this week’s season opening University of South Carolina football game, which in years past has meant a trip to the Jewelry Warehouse store to pick up the latest Gamecock football jerseys from Under Armour.

Not this year …

There’s a new official Under Armour retailer in town – Gamecock Stop. Located on 2701 Rosewood Drive in downtown Columbia, S.C. (on the way to Williams Brice Stadium), Gamecock Stop offers South Carolina fans something Jewelry Warehouse doesn’t – the ability to customize jerseys.

Any name, any number. And you can choose from all three colors – garnet, black or white.

Take a look at the three I picked up …

(Click to enlarge)

gamecock stop three colors

Yeah … that No. 7 jersey is pretty solid isn’t it?

Gamecock Stop is a small, family-owned outfit that’s finding creative ways to attract business in an increasingly tough economy: Giving customers what they want and making it easy for them to shop.

To take a closer look at the jerseys, click on any of the images below …

(Click to enlarge)

gamecock stop jerseys gamecock stop will gamecock stop freak

Want your own “Freak” jersey? You can order it online now (click here) or visit the store in person.

In the fast-paced big-box world of collegiate apparel, Gamecock Stop is a unique custom shop and an awesome place to find all your official USC Under Armour gear – not to mention garments and accessories from Fripp & Folly, Pennington and Bailes and The Heart Knot jewelry.

Check ’em out …

GAMECOCK STOP (Official Site)