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Patch Is In Trouble

Three years ago, the future was wide open for AOL’s Patch project – which endeavored to compete in the new media marketplace against mainstream outlets and websites like the one you are reading now using a network of community-based blogs. After launching with just three local sites in 2009, the…

Three years ago, the future was wide open for AOL’s Patch project – which endeavored to compete in the new media marketplace against mainstream outlets and websites like the one you are reading now using a network of community-based blogs.

After launching with just three local sites in 2009, the network had grown to more than 100 news sites within a year – and announced plans to hire more than “500 professional journalists in more than 20 states” by the end of 2010. Today, the network claims to be active in “over 1,000 communities and counting.”

One of the states targeted by Patch? South Carolina … which featured thirteen of these local news outlets.

The only problem? People aren’t reading … which means advertisers aren’t spending money.

As a result, AOL announced on Friday it is laying off 500 employees at its Patch division – roughly half of all Patch employees.

Wow …

This is becoming a trend isn’t it? Incredibly well-funded internet-based news ventures come to South Carolina looking to take us out – only to get flat out PWNED. It’s exactly what happened with The Nerve, another new media outlet we eviscerated.

Reached for comment regarding the dire straits faced by yet another one of his new media rivals, FITS founding editor Will Folks (a.k.a. Sic Willie) offered up a quote from former Dire Straits frontman Mark Knopfler.

“Competition? Send ’em South,” he said. “They gonna drown put a hose in they’re mouth.”

Never heard the song? Enjoy …

“Boom, like that.”

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36 comments

Turd Ferguson August 17, 2013 at 8:00 pm

They still have 499 more employees than you.

Reply
nomooore August 17, 2013 at 8:47 pm

har-de-har har hahahhahaha good one

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? August 18, 2013 at 8:25 pm

and yet those 499 employees can’t turn a profit.

What’s more valuable, a company of 1 turning a profit or a company of 499 losing big money?

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Curious August 18, 2013 at 9:57 pm

How do you know FITS is turning a profit? It’s not publicly traded, so I guess you’ll have to rely on the word of the “founding editor.”

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? August 19, 2013 at 10:38 pm

Just guessing that no one is going to lose money for years on end at this level….I’m thinking he doesn’t have access to a fat credit line given the circumstances.

I feel pretty confident on my guess.

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Guest Poster August 24, 2013 at 9:23 am

Perhaps he has other sources of revenue. You shouldn’t be so confident in that guess.

Turd Ferguson August 17, 2013 at 8:00 pm

They still have 499 more employees than you.

Reply
nomooore August 17, 2013 at 8:47 pm

har-de-har har hahahhahaha good one

Reply
? August 18, 2013 at 8:25 pm

and yet those 499 employees can’t turn a profit.

What’s more valuable, a company of 1 turning a profit or a company of 499 losing big money?

Reply
Curious August 18, 2013 at 9:57 pm

How do you know FITS is turning a profit? It’s not publicly traded, so I guess you’ll have to rely on the word of the “founding editor.”

Reply
shifty henry August 17, 2013 at 8:17 pm

—– but they don’t have US !!

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shifty henry August 17, 2013 at 8:17 pm

—– but they don’t have US !!

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nomooore August 17, 2013 at 8:48 pm

they’re?

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nomooore August 17, 2013 at 8:48 pm

they’re?

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Centrist View August 17, 2013 at 10:01 pm Reply
Frank Pytel August 18, 2013 at 9:08 am

While I will agree 100%+ that it is not a core function of gubmint, this should be the law of the land. Public firing of employees that commit gross misconduct. Can anyone say McHardeeCastle Tuesdays!!!!!!! :)

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Centrist View August 17, 2013 at 10:01 pm Reply
Frank Pytel August 18, 2013 at 9:08 am

While I will agree 100%+ that it is not a core function of gubmint, this should be the law of the land. Public firing of employees that commit gross misconduct. Can anyone say McHardeeCastle Tuesdays!!!!!!! :)

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sweepin August 17, 2013 at 10:52 pm

So who is responsible for the 487 people laid off in states other than SC? Can you claim that young Folks?

This seems to be more of your self-importance and self-aggrandizement without proof.

I know, I know, you’ve already taken down The State, The Aiken Standard, The Charleston News and Courier, The Greenville News, The Myrtle Beach Sun News, The Florence Morning News, The Rock Hill Herald, The Spartanburg Herald Journal, The Orangeburg Times Democrat, The Sumter Daily Item, and The Washington Post.

Is The New York Times targeted as your next conquest?

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sweepin August 17, 2013 at 10:52 pm

So who is responsible for the 487 people laid off in states other than SC? Can you claim that young Folks?

This seems to be more of your self-importance and self-aggrandizement without proof.

I know, I know, you’ve already taken down The State, The Aiken Standard, The Charleston News and Courier, The Greenville News, The Myrtle Beach Sun News, The Florence Morning News, The Rock Hill Herald, The Spartanburg Herald Journal, The Orangeburg Times Democrat, The Sumter Daily Item, and The Washington Post.

Is The New York Times targeted as your next conquest?

Reply
MashPotato August 17, 2013 at 11:33 pm

Good riddance. Keep news local and homegrown.

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MashPotato August 17, 2013 at 11:33 pm

Good riddance. Keep news local and homegrown.

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Henry Mixmaster August 18, 2013 at 12:24 pm

Next couple two go are just starting up: coladaily.com and that Fig piece of garbage.

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Frank Pytel August 18, 2013 at 12:40 pm

Already gone. Just get a sign up page. Nothing else.

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Henry Mixmaster August 18, 2013 at 12:24 pm

Next couple two go are just starting up: coladaily.com and that Fig piece of garbage.

Reply
Frank Pytel August 18, 2013 at 12:40 pm

Already gone. Just get a sign up page. Nothing else.

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james g. wiles August 18, 2013 at 2:35 pm

Will: a town which cannot afford one lawyer can always afford two…Competition is a force-multiplier.

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james g. wiles August 18, 2013 at 2:35 pm

Will: a town which cannot afford one lawyer can always afford two…Competition is a force-multiplier.

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Michael Weissenfeld August 18, 2013 at 4:50 pm

Wait, so Patch and the Nerve were trying to compete against FITS? Wasn’t aware of that. Maybe I just missed the unsubstantiated rumors, deliberate lies, vicious mocking of people’s physical traits, celeb gossip, and pictures of hot women.

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Michael Weissenfeld August 18, 2013 at 4:50 pm

Wait, so Patch and the Nerve were trying to compete against FITS? Wasn’t aware of that. Maybe I just missed the unsubstantiated rumors, deliberate lies, vicious mocking of people’s physical traits, celeb gossip, and pictures of hot women.

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RHood2 August 18, 2013 at 9:49 pm

Bad top-down strategy to grow too fast snd not organically. Got nothing t do with you, FITS.

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RHood2 August 18, 2013 at 9:49 pm

Bad top-down strategy to grow too fast snd not organically. Got nothing t do with you, FITS.

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Philip Branton August 19, 2013 at 10:59 am

Right idea…..wrong implementation…

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Philip Branton August 19, 2013 at 10:59 am

Right idea…..wrong implementation…

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CorruptionInColumbia August 19, 2013 at 6:45 pm

The Patch sucked ass. Good riddance to it.

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SCGUY August 19, 2013 at 6:58 pm

I hate to see Patch go. I enjoy the micro news environment that keeps me up to speed on things in my immediate area. I never considered them a competitor to something like Fits, to me they were like apples and oranges.

Reply

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