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America’s most successful company – and the world’s largest technology firm – will unleash the latest iteration of its most popular mobile device next month.

News of the latest iPhone launch – reportedly scheduled for September 10 – was broken this weekend by The Wall Street Journal‘s technology site, AllThingsD.

There are a flood of rumors out there regarding what the new iPhone will be called – and what it will do – but the only real certainty is that it will run iOS 7, Apple’s new mobile operating system. Beyond that, your guess is as good as anyone else’s.

The most common rumors have Apple launching an iPhone 5s – a smartphone which would represent an incremental upgrade over the iPhone 5, which debuted last September. This iPhone 5s would feature a faster processor and better camera, among other enhancements, but no real groundbreaking advancements.

One interesting rumored addition? A fingerprint sensor on the phone’s home button for added security – which is kind of ironic considering we live in the land of limitless, warrantless domestic spying.

In addition to the new iPhone, a low-cost version of the iconic device could also debut next month – perhaps one featuring a plastic back.

Apple has sold more than 250 million iPhones since the first generation of the device was launched in June 2007. The iPhone 5 sold more than 5 million units the first weekend it was available.