We’ve been waiting all week for an excuse to post this picture of Justine Ezarik (a.k.a. iJustine) with her pouty lips and perfectly tanned … um, shoulders.
And what better excuse than her recent appearance as MTV’s “Tweet Tracker” during the 2009 Video Music Awards?
What exactly is a “Tweet Tracker?” Well, there’s what it is in our imagination (naughty bird!) and what it was in real life, namely a blonde who counts “Tweets.” And according to IJustine’s math, there were 1.3 million “Tweets” about the VMA’s … during the VMA’s.
By Monday morning, the number had ballooned to 2 million. The numbers were unprecedented for Twitter. “During the VMAs, Twitter experienced three times our average volume of tweets,” Twitter’s Chloe Sladden said. “[It was] twice as many as during the news surrounding Michael Jackson this past summer.”
Twitter became a huge part of the show, as the tweet volume was both instantaneous and gigantic, but the service also allowed stars — many of whom were actually inside Radio City Music Hall — shape the narrative of the evening. So when Kanye West bum-rushed Taylor Swift’s acceptance speech, Katy Perry, Pink and Paramore’s Hayley Williams (among others) were able to weigh in instantly.
The whole Twitter-centric approach made the VMAs compelling television not only from a performance approach, but also from an interactive one. “The unique level of viewer engagement MTV was able to inspire during the VMAs was impressive,” Sladden added. “We think Twitter can be the way television becomes more interactive, and MTV is showing us the way.”
Frankly, MTV’s “Tweet totals” would have been a little more impressive had 1.2 million of those “Tweets” not come from the “lighting thumbs” of our founding editor, who simply couldn’t stop posting his observations of Katy Perry’s ample bosoms.
Ha! Made ya click …