Our Gay Self-Branding Effort

“News You Can Use …”

“On YOUR side …”

“Count on (insert TV station number) …”

It seems every media outlet in South Carolina has a little catchphrase they use  to market the information they provide. Obviously, we already have a slogan – “Unfair, Imbalanced” – which we frequently refer to when people bitch and moan about our coverage being … well … unfair and imbalanced.

What can we say, people … it’s on the label.

Anyway, over the last couple days our founding editor – independent of his Atlanta-based PR agency – has been trying out a new little branding term, “First on FITS.”

Maybe you’ve seen it … maybe not.

“It’s cool because two of those words have a lot of the same letters in them,” Sic Willie said. “In fact they’ve got almost all the same letters in them.”

Mmmm-hmmm.

Asked whether or not his increasingly chubby fingers would be able to consistently type his new catchphrase without typos, Sic shoved another three inches of a Jersey Mike’s sub down his throat.

Nice …

He then said he was “throbbing desire under alligator,” which after chewing and swallowing was revealed to have actually been “looking to hire a copy editor.”

Any takers out there?

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