Comments on: Sex Sells: BK Versus CK

By: Reese

Reese — Fri, 03 Jul 2009 07:52:16 +0000

Mande: If you have been watching the television coverage of the protests in Iran, you would see (if not appreciate the importance of) WOMEN ACTIVELY PROTESTING IN THE STREETS. This would not happen in Kuwait, in Saudi Arabia, or many other Arab countries. Iran is a very hard place for women but a while lot better place for women than many of our Arab “allies.” Please get your head out of your butt. Thanks.

By: sid

sid — Wed, 01 Jul 2009 14:51:08 +0000

I guess this explains why no immediate public outrage:

http://www.foxnews.com/story/0,2933,529576,00.html?test=faces

The ad is running only in Singapore. If nobody in America has seen it, how can they complain?

By: I'm Jus Sayin

I'm Jus Sayin — Sat, 27 Jun 2009 00:58:09 +0000

We’re here discussing a BK ad, so the results speak for themselves. They’ve generated a bazillion dollars in free media from a billboard ad.

However, the question remains, at only 7 inches will it REALLY appeal to women?

By: Toyota Kawaski

Toyota Kawaski — Fri, 26 Jun 2009 20:22:08 +0000

Jynuine(joe mama) vomit every time you hear it.Why because no one will rub you with a shammy wow cloth?

By: Jynuine

Jynuine — Fri, 26 Jun 2009 15:55:00 +0000

What about the Quizno’s ads? They were so disgusting with the low voice of the oven saying,
“Scott I want you to do something..”
“I’m not rubbing you with that shammy again.”
“We both enjoyed that Scott…”

The “Put it in me, Scott…” with it’s Tasty Torpedo Ad campaign was so overplayed on TV and I wanted to vomit every time I heard it…
http://www.quiznos.com/subsandwiches/

Go to the view the Toasty Torpedo Commercial and the buttons even moan at you. >.<

By: sid

sid — Fri, 26 Jun 2009 15:43:30 +0000

BTW, do a quick search for the BK ad, and you’ll find numerous articles blasting its overt sexuality. Again, it’s gonna get dumped, and the ad agency may, too. CK, on the other hand, will likely run more provocative ads, and probably get away with many. Sexuality in food ads seems a bit out of place for many (aside from with fetishists), while it is far more readily accepted in fashion ads. I doubt the notion that there is a submissive v. dominant perception in the difference between the two ads has anything to do with it. Half-naked teens in sexually suggestive poses on a giant billboard probably just gets more immediate attention than an ad which uses a lot of text to drive home the sexuality angle.

I generally like Mande’s articles, but this one seems a bit of a stretch.

By: sid

sid — Fri, 26 Jun 2009 15:06:43 +0000

It’s only a matter of time before BK’s ad gets negative attention, and is pulled (no “in-your-endo” intended). Remember the GWAR-like Coq Roq ads? They slid by, for a while, before getting slapped down, too.

By: sarah

sarah — Fri, 26 Jun 2009 14:41:06 +0000

Hardee’s has had the same suggestive, racy style ads. I guess McDonald’s is just too big a competitor.

By: Gillon

Gillon — Fri, 26 Jun 2009 13:03:29 +0000

What a disappointment. When I saw the beginning of the headline “Sex Sells” I thought that it would be some titillating story about Mark and Maria. Instead, all we get is hamburgers and jeans.

By: Toyota Kawaski

Toyota Kawaski — Fri, 26 Jun 2009 12:53:05 +0000

Another super story by Man-d