Making The Tree Look Taller

We initially thought that Gillette’s “Trimmin’ The Bush to Make the Tree Look Taller” ad was some sort of spoof.

After all we didn’t see it on TV … and everybody knows that things aren’t really “real” unless you see them on TV.

And while the ad – which encourages men to “take care of the hair down there” – is hilarious, it couldn’t possibly be real, could it? A company as reputable as Gillette wouldn’t actually incorporate the psychosomatic benefits of pube-shaving into an ad campaign, would they?

Apparently so.

“When there’s no underbrush, the tree looks taller,” the video’s narrator says, before launching into step-by-step instructions for “trimming the bush.”

It makes sense. The more body parts that Gillette can convince men to shave, the more razors they can sell. Which is why there’s a whole series of “instructional videos” for men looking to shave their back, armpits, head, chest – although it’s safe to say that the “Trimmin’ the Bush” video (officially entitled “How To Shave Your Groin“) has generated the most buzz.

Of course, right when we were about to give Gillette mad props for showing some balls (literally), it turns out they copped their hipness.

“The metaphors we used came from our conversations with men,” a Gillette spokesman told the Boston Herald. “The words were carefully chosen.”

We hate to break it to Mr. Edgy, but “carefully chosen” words are for politicians … and focus groups are for fags.

If you’re gonna be “ballsy,” be ballsy.