The University of South Carolina and the firm managing its sports marketing efforts appear content to sweep the controversial firing of popular, award-winning radio host Mike Morgan under the rug.

In the meantime, an unpopular radio host who was involved in a pyramid scam costing hundreds of South Carolinians tens of thousands of dollars gets to keep his job as the school’s football announcer.

Oh, and did we mention that unlike Morgan, he’s awful at his job?

What’s motivating these unpopular decisions?

And why does the state’s mainstream media continue to play along?

We’ve laid out in chapter and verse what we believe really happened to Mike Morgan, none of which has been disputed by anyone at the University … or anybody anywhere, for that matter.

Here’s the nickel version – according to our sources, USC sports marketing guru Liz McMillan has had it in for Morgan ever since he refused to join the Burnlounge pyramid scheme with her and football announcer Todd Ellis a few years ago. McMillan reportedly blames Morgan for Burnlounge being subsequently shut down by the Federal Trade Commission, which is why she wanted him fired. When Morgan complained about his personal cable bill last month, McMillan allegedly pounced – inaccurately portraying the incident as a “major dispute” over a business invoice that could cost USC a $150,000 advertising contract with Time Warner Cable.

Of course, Time Warner Cable has told FITS that its contract with USC athletics was never in jeopardy, and that it never issued any ultimatum regarding Morgan.

That would mean USC and ISP – the company that manages the school’s marketing and promotional efforts – both got duped.

As we’ve reported previously, sources say that McMillan was making close to $10,000 a month at the height of the Burnlounge scam.

Former USC running back Rob DeBoer made $300,000 off the scam, while it is unknown what Ellis’ profits were.

After DeBoer’s involvement with Burnlounge became public, he was fired from his job as the school’s sideline reporter.

So how did Ellis get to keep his job?

Hmmmm …

Did McMillan intervene on his behalf?

And if so, did she disclose her own association with the pyramid scam to those who were making the final decision?

Also, did she disclose any of this when she demanded that Morgan be fired from his job last month?

These are all important questions that nobody is asking.

Even before the Morgan dust-up, you didn’t have to go far in Columbia, S.C. to hear rumors about McMillan and Ellis being exceptionally close to one another, and while we’re not alleging that the two of them have anything going beyond their “professional” association, isn’t that enough in this case?

Seriously, they both helped con people into joining a pyramid scheme that they personally profited off of, didn’t they? The same scheme one of their colleagues was fired for being a part of?

Sadly, the University is choosing to look the other way on Ellis and McMillan’s indiscretions – and refusing to investigate McMillan for her role in Morgan’s firing.

USC Athletics Director Eric Hyman reportedly just wants the whole thing to blow over.

The worst part of all this? Other than blogs, fan forums and talk radio – nobody’s covering any of it.

Which means Hyman may get his wish.

The mainstream media apparently doesn’t want to “burn its sources,” including Hyman.

No really.

We’ve spoken to several reporters about this and the consensus is that it’s “not worth it” to delve into this story because Morgan is “just a radio announcer.”

If he were a high-level coach, it might be different, they tell us.

That’s pathetic.

Last time we checked, a journalist’s job was to go and find the truth – especially when the people in charge didn’t want the truth out there.

But that’s not the way the MSM plays the game.

They’re covering their asses just like the people they’re covering for.

Seriously – remember this the next time you hear somebody droning on about the MSM’s “journalistic integrity” and how blogs “can’t be trusted.”

Frankly, it’s the other way around if you ask us. At least it is on this story …