Jenerette Gets Props For Digital Campaign

Unlike the current “Republican” politician representing South Carolina’s First Congressional District, GOP candidate Katherine Jenerette has never sold her soul to the special interests.

As a result, she’s not swimming in their big dollar campaign contributions – which means she has to try new, cost-effective approaches to getting her name and her message out to voters.

Take her latest video, for example, which leads off an interesting article on the future of campaigns published by the Southern Political Report …

Meet Katherine Jenerette, a former aide to US Rep. Henry Brown (R-S.C.) who hopes to unseat him in next year’s Republican primary. This ad – direct and somewhat unconventional in approach, low-budget and lodged on the internet – is a harbinger of more to come in 2010.

Back in 2004, Jenerette nearly knocked off incumbent Sen. Dick Elliot. She’s still viewed by some as a fringe candidate, but she’s frankly the only person running for the First District seat who we would trust with our tax dollars.

She’s also a lot of things – an athlete, a businesswoman, an Army paratrooper, a mother of four.

Plus, let’s face it – she’s hot.

But that’s not the point- the point is that candidates like Jenerette are going to find it easier to campaign as increasing numbers of Americans ditch their newspaper subscriptions and get their information directly from blogs, online news aggregation services, social networking sites, viral video providers, etc.

Jenerette has been one step ahead of the tech game for some time now, but it looks like the market is (finally) starting to catch up with her.

WEB EXTRA

Jenerette Campaign Web Site

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