Cable, Satellite Providers: There Will Be Porn

Cable and satellite providers Comcast and DirecTV are ready to start pimpin’ porn – and boy do they have a deal for you.

After seeing their market share obliterated by cheap Internet smut, these reputable providers are now going to start aggressively advertising their recently discounted porno titles.

From Advertising Age:

Late last year, Rupert Murdoch’s DirecTV quietly ended its moratorium on hyping adult video-on-demand offerings on other channels. Meanwhile, the nation’s largest cable company, Comcast may soon start promoting adult content, though on a region by region basis, insiders say.

A spokeswoman for Comcast declined to comment, but Robert Mercer, a spokesman for DirecTV, said that while the company still has “a long-standing policy of not marketing adult content at retail or to consumers in general,” it will now run promotional spots “for existing customers on certain male-oriented channels in the early morning hours — between 2 a.m. and 6 a.m. ET, say.”

“We’ve always been extremely discreet about this,” wrote Mr. Mercer in an e-mailed statement to Ad Age, “for obvious reasons.”

Hmmmm …

To compete on price, the top hard core Pay-Per-View providers are offering package deals that allow access to up to 50 adult movies each month for a flat rate of $15.99.

And they also want consumers to know that PPV offers the hardcore stuff just like the web, not the Skinemax soft core porn.

A recent industry-commissioned study showed that 75% of satellite users and 56% of cable subscribers had no idea that hard core porn was available to them on their television …

We attempted to reach Sic Willie’s favorite porn star Stephanie Swift for comment on all this, but it looks like she’s a little tied up at the moment … or about to get tied up …