Lifecasting Is Hot

Let’s face it, people, for everything the Internet has done to “increase the speed of business,” it has also sucked up productivity like a ocean-sized sponge.

You’re wasting time right now, as a matter of fact … something we hope sincerely hope you’ll continue doing as it keeps us in business.

Anyway the point is this – when every conceivable interest is available for anyone’s viewing pleasure 24/7, it’s not surprising that people are going to stop and, well, “view.”

Eleventy kabillion pages are out there, people. And life is short.

But do these eleventy kabillion pages represent the marketplace of ideas that Oliver Wendell Holmes envisioned back in what they call “the day?”

It’s doubtful.

And while there’s certainly some substance to a small percentage of that content, most of what’s “on the line” these days is little more than Internet rubbernecking, or “Internekking,” as our founding editor likes to call it.

In fact, you’ll be “Internekking” momentarily, because we’re getting ready to introduce you to “lifecaster” Justine Ezarik – or rather “iJustine” – who amazingly is not a model for the new Apple MacBook.

So who is she?

Who knows … Wikipedia calls her “a viral video comedian,” and “one of the web’s most popular lifecasters.”

And her Wikipedia page is more extensive than some former U.S. Presidents.

But what the hell is “lifecasting?”

Well, Justine basically lives … and we watch.

In fact, several hundred thousand people watched her order a cheeseburger recently, just a sampling of the 25 million views her various videos have received since she began exposing herself (albeit not Sic Willie-style) on her website, Tasty Blog Snack.

Here’s a sample …

Okay, so she’s smart, funny (and hot) … but we’re with the Dice Man on this one – what does she do, exactly?

And why can’t we do it, too?

What makes somebody go from a voice crying out in the wilderness to a full-fledged Internet sensation?

If you really want to know, it’s two things – talent and technical proficiency.

The former makes you worth watching, the latter makes sure people can watch you.

Of course, if you’re anything like Sic all you can do right now is watch Justine, who obviously has both.

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