THIS IS HOW COFFEE WAS MEANT TO BE SERVED
By Mande Wilkes
FITSNews – May 23, 2008 – We recently told you about the financial hot water in which Starbucks currently finds itself, undoubtedly striking fear into the hearts of yuppies and crunchy college students everywhere. We’ve long suspected that a company who calls its small drink “grande” lacks the capacity for enduring success, but it could be Starbucks’ trouble is due to the fact that its baristas are way overdressed.
Its gotten so bad, in fact, that Starbucks can no longer compete in its flagship state.
Workers at Washington’s Cowgirl Espresso, for example, are putting the ‘bar’ back in barista by wearing at most a bikini and sometimes just panties, prompting a city-wide clothing drive. Seriously, there is an actual clothing drive underway, which is crimping our style a bit because we’d already concocted a semi-clever quip about donating clothes just for this article.
Sadly, “DONATE TO YOUR SERVERS ATTIREMENT FUND” doesn’t sound as funny when it’s actually true.
Business is good at Cowgirl Espresso, though, and we’re not surprised. Our founding editor has long recognized the importance of a good business model … or three. He’s also quite familiar with the importance of coffee. Now we’re not saying the FITSgals run around all day in butt floss fetching Sic his coffee, but we’re not “not” saying it either …
