It’s Good To Be Us April 2, 2008
Posted by fitsnews in : The Press , trackback
SPENDING ON ALTERNATIVE MEDIA SOARS …
FITSNews - April 2, 2008 - While all indications are that Egon Spengler (above) had it right when he told the Ghostbusters’ new receptionist “print is dead,” the same can’t be said for Internet media. In fact, online advertising is currently skyrocketing, enjoying a 22% surge last year at a time when traditional print advertising suffered its worst revenue drop in over fifty years. From today’s edition of the Advertising Specialty Institute:
A study released last week by research firm PQ Media, titled Alternative Media Forecast: 2008-2012, reports that marketing spending on online, digital and other forms of out-of-the-box advertising topped $73.43 billion in 2007, an increase of 22% compared to 2006. Furthermore, the trend is only expected to continue, with spending on nontraditional media eventually comprising 26.6% of all U.S. advertising and marketing dollars by 2012, the firm concludes.
Translation? We’re about to be even richer than we already are, which is pretty impressive considering our net worth was recently estimated at eleventy kabillion dollars. Now if we can just keep Sic Willie from paying any more visits to this chick, we might be able to maintain a profitable balance sheet … not to mention expand our collection of spores, molds and fungi.
Comments»
Best news I’ve had all day. I guess that means more free beer and hookers for all of us in the blogosphere?
Will:
I have wondered for a long time why you don’t have more ads?!?! I know your readership is high and I imagine that quite a few advertisers would like to reach your readers. I know you are busy drinking starbucks and google-ing Rachel McAdams, but someone needs to be capitalizing on the income potential for this site. Just none of those horrible popup ads please.